ANALISIS PENGARUH ELECTRONIC WORD OF MOUTH DAN SERVICESCAPE TERHADAP REVISIT INTENTION YANG DIMEDIASI OLEH DESTINATION IMAGE (Study Pada Objek Wisata di Kota Payakumbuh)
Development of an area must surely spread to provide a sense of comfort and prosperity for the community and able to generate local income. One focus of regional development is tourism. Tourism activities are already a part of people's lives. The impact of this tourism can be felt almost in the business sectorin the area. Like hotels, crafts, specialty foods,and other SME sectors. The development of social media users should be utilized by local governments to attract tourists. On the other hand the local government should build a scenery service and destination images to bring the intention of touristscoming to a tourism area. This study aims to measure electronic word of mouth, servicescape, and destination image against the revisit intention conducted on tourists outside of West Sumatra who have visited the City of Tourism Payakumbuh with 150 respondents. This research uses quantitative method with path analysis model. The result of this research is Variable electronic word of mouth positively significant to destination image. The servicescape variable has a positive effect and is significant to the destination image. Word of mouth variables have positive effect and significant to revisit intention mediated by destination image. The servicescape variable has positive and significant impact on the revisit intention mediated by destination image.